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WordPress logoReal estate professionals always have to be on the lookout for new ways to reach their market and get new clients. Many of them turned to the process of creating their own website so that they can reach people through the Internet. One of the most popular tools to use for this endeavor is WordPress. WordPress is a blogging platform that makes it easy for anyone to create a fully-functional site without a lot of experience in technical matters. Here are a few things that you need to know about using WordPress in order to create your very own real estate blog.

Why Use WordPress?

WordPress is an ideal solution for real estate professionals because it is so easy to use, and you don’t have to be a computer programmer to be able to use it. It is designed with regular people in mind so that they can make a blog. Blogs are also a good medium to use because they allow you to post regular content for your readers. They also can rank highly in the search engines due to the way they are set up, and because of the fresh content.

Getting Started

When you are ready to start a WordPress blog for your real estate business, you will need to get a hosting package from one of the many hosting companies out there. Once you have a hosting package, you can install WordPress into the server, usually with a single click. Most hosting companies make it easy to install WordPress onto their servers for you. At that point, you can just work within the WordPress system to upload files and content. Each hosting company works a little bit differently, so follow the instructions that are available for your host to complete this process.

Look and Feel

One of the nice things about using WordPress is that you can completely customize the look and feel of your site. There are thousands of different templates that have been made for WordPress, and you can install them on your blog. You can even customize them a bit to make them look unique.

WordPress Plugins

When setting up your blog, you can use WordPress plugins to add extra functionality to the site. There are thousands of WordPress plug-ins out there for you to choose from, and all of them brings something different to the table. For example, you could use a plugin to be able to put icons for the various social media sites on all of your pages. You can add a plugin to allow comments on your pages. Look at some of the plugins that are available and then install a few on your blog.

Creating Content

Within WordPress, you can create compelling content for your visitors. Write some content about a real estate topic pertinent to your area, and then create a post with it. With WordPress, you can Style the content to make it look visually appealing by changing the font, adding some color, and doing other things. You should also consider adding an image to your post to give it some variation.


Besides just writing some content for your blog, you will also need to base it around keywords. By sprinkling in some relevant keywords, you’ll be able to help the search engines figure out what your site is about. This can help you get free traffic to your blog in the future. At this point, you need to keep coming up with fresh content, and looking for ways to promote your real estate blog to others.


Ben Sawyer is a professional Internet marketing consultant and well known blogger.  In this article, Ben shared with us some of his successful tips for WordPress. He has been hired by , reputable real estate NYC company. During his colaboration with them, he helped them to establish and improve their online presence. Here he shared some of his most successful strategy about using WordPress for purpose of real estate blog.