Tracking your website statistics is very important in understanding your visitors, and how they interact with your website. You need to know which of your marketing strategies are most effective and which need to be changed, and this can be found out by viewing your visitor analysis statistics.
As you know, your visitors are valuable to your business so you need to ensure you are providing them with content, offers and information that they are interested in. When you know what your visitors want, you can create more content and products for a specific area of your market (the most profitable area).
There are a number of very important things that you need to find out about your visitors. For example, you need to know which page or pages are visited the most on your website, how long visitors are staying on each page, where your visitors are coming from, if you are bringing in repeat visitors and if your visitors are taking any actions when they get to your website (such as signing up for your newsletter, or downloading a free report).
Knowing this information is very important if you want to build a strong business online. Always pay attention to the marketing tactics that bring in the most return, so that you know where to focus your marketing activities in the future. For example, knowing where your visitors are coming from will give you information that can be used to attract even more traffic. You may want to search for more websites like the ones that are providing you traffic, you may want to buy advertising space on particular websites, or make a deal with the website owner. All of these things could result in a big spike in your traffic numbers, and ultimately sales figures.
Without knowing the visitor analysis first, you would not be able to source and find such traffic data. The key is always to think about visitor analysis from a marketing perspective. The numbers only matter if you take action on them and put new systems in place to replicate your success.
In order to track your visitors, you need to have a good piece of software in place. One of the very best is called Google Analytics, and it is free for all website owners. This is now the most popular software for gathering high quality information on your visitors and understanding what actions they are taking on your website. All you need in order to use this software is a Google account.
If you don’t want to use Google’s software, then there are also other applications that you can find and buy. As long as you track your visitors, and gain the most important information (listed above) then it doesn’t matter what program you use. However, for most people, Google Analytics is the best choice as it’s a powerful piece of software and it’s free to use on as many websites as you have.
Start tracking your visitors today and take action on the information that you gain from the statistics.