Select Page

Technology is ever changing, as are the trends in this field.  Web design is no exception.  Because web pages and web sites must stay current, web designers are forced to find new and innovative ways to make pages more interactive, visually impressive, and more easily navigable.  The following information explains five of the top web design trends for 2012 and how they are impacting the world of web design.

Designs That Adapt

One trend that has increased in the arena of web design in 2012 is in the area of compatibility.  Web designs need to be accessible and easily readable on any device on which they are displayed.  With the types and numbers of devices and browsers growing, however, this can be difficult.  For this reason, web designers now focus on responsive layouts and highly compatible pages that are able to be opened on any device without content being lost or the page sizes and fonts changed beyond recognition or readability.  For this reason, a responsive and compatibly thriving page is one of the top trends for 2012 in web design.

Off The Grid

Old trends in web designs were organised and efficient.  They gave the information in grids that could be easily navigated through and were clearly displayed for access.  This grid style, however, left many limits in the creativity that could be taken and the artistic liberties that could be completed.  Now, though, more and more web designers are going off of the grid.  This allows for information, links, and other items that used to be restricted in this limited and organised style to be creatively placed wherever there is a need or want.  This trend appears to only be growing.

Bigger Is Better

Smaller background images or more cleanly displayed graphics were popular in the past.  Now, though, web designers are finding that more people prefer the bigger is bolder approach.  One of the growing trends for 2012, and one that appears to be staying for some time, is the use of large background images on the home screen and other pages as the designer sees fit.  The purpose is not to simply make the page look pretty but to also draw in viewers and web traffickers who respond better to these graphics than the smaller ones of the past.

Typography Creativity

Another change in the creative approach to web design relates to using typography in unique and creative ways.  In the past, technology would not necessarily allow for images and text to be mixed in a unique way because in doing so the site could be slowed down and was therefore less efficient.  Now, though, increases in processing capabilities mean that designers can create pages with unique typography coupled with beautiful images and do not have to worry about performance being stifled or slowed down.  For this reason, creative font styles like Google fonts and other programs are making pages even more dynamic and visually appealing.

Fixed Navigation

Fixed navigation is a trend that is increasing in usage and is expected to be one of the prominent features of web design in 2012.  This term refers to the solid or consistent usage of tabs and other navigation items that stay present no matter how far down the page the user scrolls.  This allows users to easily exit the page that they are on and visit another on site location in addition to allowing users to share the site via social networks.  Usually, fixed navigation bars are located along the left side or at the top of the page through tabs or other graphics that make the site easy to navigate around.

If you think your website needs redesigning in order to make it more popular with the web users of today, contact a web design Leicester company and see just how they can help you.