If you are having trouble generating good rankings in the search engines, then there are ways to identify the problems that your website has. Having good optimisation methods to use is not a mystery, and it can be learned by anyone with the willingness to put in the effort.
There are a number of common optimisation problems that you should be aware of.
Look at your source code
Looking at the source code is probably the first thing that you should do when trying to discover the optimisation problems your website might be dealing with. For example, you can see if your code is using the H1 tag correctly, along with other tags. This is very important as the search engines need to see these tags in order to determine the ranking position your website earned.
You can look at your source code by using a tool or piece of software that will look over your website code very quickly. It will then tell you which meta-tags you should be using. Using SEO tools are very useful ways to increase your rankings in the search engines.
Watch your rankings
Constantly checking your rankings in the search engines is another problem that many webmasters deal with. This can waste a lot of time during the day and is not very productive as rankings are unlikely to change on a daily basis. Instead of this, you can check your rankings on a weekly or even monthly basis.
Content is very important when it comes to optimisation for the search engines. Content is important in order to increase the quality of your website, and therefore your readers. If you provide fresh and unique content to your readers then you will gain very good rankings with the search engines (when you also use keyword optimised text). It is very important that you strike a good balance between the content and the keywords, so that it doesn’t come across as spammy.
On page optimisation
As well as the content on your website, you also need to look at the other factors that will influence your optimisation. These things are known as on page SEO factors. For example, the title of each page should contain the main keyword phrase of that particular page. Ensure that you title each page according to the keyword, as this is how both the search engines and readers will find your pages.
Also ensure that the first sentence of each page contains the keyword phrase. This is because the search engine robots scan the top of the page first to find out the subject matter of the web page.
Aim to make your content as natural as possible, but add a few extra keywords in there for SEO purposes.