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When you have a small business, even the most minuscule of expenses can have an effect on your bottom line. However, effective marketing will bring more customers to your door and increase your profits. Thankfully there are ways to market your business without breaking the bank.

1) Set Up a Facebook Page

Social media is becoming an integral part of the daily lives of many people, from teenagers to senior citizens. Setting up a Facebook page allows you to communicate with your customers through status updates and other news. Best of all, when one customer ‘likes’ your status or your page then your business is exposed to their list of friends, giving you even more publicity and customer reach. It’s free to set up a page and requires only a few minutes of effort a day to keep it up to date.

2) Send Out Press Releases

An advertisement in a newspaper, radio show or on television can cost you thousands of dollars, but it won’t cost you anything to send out a press release. If your business is doing something new and interesting or if a noteworthy event occurs, send out a press release to media outlets and they may well write a story or cover it on a show. This can get you a high level of publicity for a small amount of effort. If possible, try to include a photograph or video with your press release to maximise your exposure.

3) Old-Fashioned Fliers

With all the emphasis on social media nowadays it can be easy to forget about the tried and tested methods of marketing. If your business is in an area with a high level of foot traffic, spend some time handing out fliers to passers-by informing them of any deals or special offers that you have on at the moment. This can be especially important for new businesses, as potential customers may not even know that your business exists. You can also post fliers through the letterboxes of close-by homes. Including coupons or discounts on the flier will make people more likely to keep them and visit your business.

4) Set Up a Blog

If you have an online store then you want people who search for items that you sell to be able to find it. One good way to increase your online presence is to set up a useful blog. Rather than simply trying to sell your products, focus on giving helpful advice to people who could benefit from the product or service that you are selling. Not only does this make you seem knowledgeable and engender feelings of goodwill towards you, but it also increases the chances that your articles (and so links to your online shop) will be shared by readers with their friends.

Marketing a business without spending a lot of money can be a challenge, but by putting these tips into practice you can vastly increase your publicity without spending much money.

Rachel is a business blogger currently on the lookout for businesses for sale.