Everyone talks about using social media to your advantage, on how your business can greatly benefit from a well-managed social media strategy. But what exactly do you need to do and how do you do it? We have some detailed, specific and practical tips for you on how you can watch your product gain more popularity and eventually more sales, through your favourite social media platforms.
Choose Your Profile Name Well
It all starts with a good name. You picked a good product name but that does not always mean that it should be your social media name (or at least not just it). Remember that some people have similar names, too, and you don’t want them to be confused with your product.
At the same time, the location of your product is also important. International brands may want a regional Facebook or Twitter account to distinguish itself from its regional counterparts. As a rule of thumb, names with the underscore (like Clothing_ph) don’t really read well since it is unnatural for the user to read “clothing underscore ph”. It is much better to just go with “clothingph”.
Create A Compelling Album
In Facebook, an informative and well-compiled album of products and events will benefit you a lot. Reserve one album for product shots and include links to your actual website for the full product description. Make sure that you are using a tight shot so that even as a thumbnail, the user knows what product it is (notice how Facebook displays album photos as thumbnails at the beginning).
Then reserve another album for product events like product launches so that the user can also get involved regarding the happenings of your product. You don’t need to upload low resolution versions of the photos since Facebook automatically converts them to web format.
Just remember to put a watermark of your product’s URL on all photos uploaded.
Filter Your Posts
The more difficult part is the filtering your posts. Resist the temptation to post every little thing on Facebook or Twitter since you might be overwhelming your user. A general rule of thumb (for a non-news account) is to post one or two times a day, preferably during lunch time since this is the time that most people check their social media accounts.
Visit The Stats
Facebook, for example, has Facebook Insights, the stats generating feature for Facebook pages. Make use of this information by routinely checking the data and exporting it for analysis. Graphs are already generated and you can even filter the scope dates of the reports that you want to see.
Knowing the behavior of your visitors, when they visit and which type of posts they click the most, can definitely help you create more useful posts and tighten your grip on your user base. You will also know through this tool when people unlike your page and if it came right after a specific post. While unliking is a natural process, you don’t want that figure to be too high.
Choose your social media specialist wisely, too. The person in charge must able to fully separate himself from the posts and must not treat it as his personal account. Perfect grammar must be maintained (you don’t want people to think that you are not well versed in the language, right?).