There is a very simple answer to this question, except for that the answer really doesn’t really explain anything at all and it needs a longer explanation to be totally satisfactory. This “short version answer” is “yes” and “no”. What do I mean by that? It is possible to do Guest Posting on a high scale, but only if you sacrifice the quality of your guest posts…
…That is unless you use the appropriate system of guest posting.
You see, in today’s world, it means everything for businesses to be able to get to the top of the SERPs. In many cases, the difference between the top spot and the second or third spot can mean millions of dollars. This is true in many different upper tier affiliate programs and networks (like the online school niche and the poker niche).
The problem however is that for many businesses (not just the monster affiliates that are battling for the top 3 spots) is that black-hat SEO (not something that you want to take part in anyways) just isn’t cutting it these days when it comes to getting to the top of the SERPs. Comment spam, content farming, and many other things that used to work in the past, just aren’t working anymore.
This is all thanks to the Panda update (the update that literally killed content farms as well as other SEO tactics that Google frowned upon). What Panda did was force people to become more “white-Hat” whether they like it or not.
Side Note: There will always be people that use black-hat methods. When the algorithms get better at tracking them down, they just get better at “SEO hacking” (as I like to call it) back to the top of the SERPs. You want to stay away from these types of methods and look into more white hat methods when you are choosing a company to provide a link building service as if you use poor techniques, Google will always catch up to you.
So what do I mean when I say that Google has forced SEO’s to become more “white hat” in their link building?
One of the best and most popular ways to build links these days is to populate the number of links they get to their site through contextual links that you can obtain in guest posting.
Guest posting is so awesome because you can do so many things with it, and it is really a lot more than just simple link building. It is building a brand, building relationships with other bloggers out there in the blogosphere, gaining more exposure, reaching new audiences either by using cross-promotional tactics or staying relevant to your niche, and so on and so forth.
That being said, guest posting at a high level is very hard to do. It isn’t easy writing more than 1 high quality post a day (truly high quality) as the more you write – the less you have to write about, and the more frequent you write the less frequently you have something to write about. So when I say “no, it is not possible to do a high level of volume when it comes to guest posting” I am saying that it is impossible to do it without sacrificing quality. However there are some steps to take to actually make it possible and there are some workarounds you can use to solve this problem and change the answer to “yes, it is possible to participate in guest posting at a high volume.”
Use the Right Tools
One of my favorite relationship management software programs to use is called Buzzstream (I am in no way affiliated with them, just a big fan of their product). It is software that allows you to keep track of all your online relationships – something like a backend social media platform that only you have access to. Within it, you are able to keep track of many different things automatically that you would have to otherwise keep track of manually. Data entry is a big time-killer, and you will find that when you start guest posting on a higher level, data entry can consume a large part of your day. Eliminating this time consuming task can allow you to focus more on your writing. There are all sorts of programs out there – do a little research to find one that fits your needs.
Organise Your Email
Since many times the process of guest posting begins in the email, you should make sure that this is where you are the most organised. Many email service providers (my favorite being Gmail) allow you to make labels. You should stop what you are doing right now and start creating labels that can efficiently help you cut time looking through your emails every single day. Create specific labels that make sense to organise the response emails you are getting when doing your email campaigns for guest posting.
Use a Collaborating System
An internal collaborating system will allow you to get things done faster if you are working with others so that you do not have to waste time going back and forth via email or the telephone. You can even use Google plus to do this as you are able to filter who is able to see what so easily when it comes to privacy settings!
When it comes to guest posting, it comes down to being able to get the best quality of content out there on somebody else’s blog. As long as you can do that, you can do it as many times as you would like. Just make sure that you aren’t sacrificing quality for volume.
This article was written by Philip Russell. By day, Philip helps to provide a white hat link building service over at www.inetzeal.com as well as many other SEO services like the SEO reseller service. In his spare time, he likes to contribute to the blogosphere with articles related to the Internet marketing niche, which he has spent many years working in.