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Google Webmaster Tools are offered free of charge to webmasters. The ultimate goal of any webmaster is to improve traffic to their website. There are a number of tools out there which can help a website owner to achieve this goal. Although many of these tools are useful, the advantage to the toolbox from Google is it provides a fairly comprehensive package of tools which are easy to use. We will take a brief look at some of these useful tools and how they can help you as a website owner.

One of the basic tools in the Google Webmasters Tools package simply enables the user to submit and check their sitemap. This may sound extremely basic, and it is, but it is also extremely important. That is because broken links in the sitemap can be costly to the website. This is especially true if the broken link exists early in the sitemap, because Google will finish crawling a website when a broken link is encountered. As a result, anything after the broken link on the sitemap will not be crawled.

Another great tool from the Google Webmasters Tools enables you to view a list of web pages that link to your own website. This includes web pages on your own domain as well as web pages on other domains. This information is valuable because it can help you determine whether or not you need to solicit more inbound links. You can also review the external websites that link to your website and evaluate the quality of these websites. This is important because search engines may consider the importance of a website that links to your own website in determining the value of this inbound link. Your goal as a webmaster is to build as many quality inbound links as possible to bolster traffic as well as search engine rankings.

Finally, you can use the Google Webmasters Tools to determine which keyword searches triggered your website to be listed as a result. This tool can be useful in determining whether or not your website is reaching the target audience. Take a close look at the keyword searches which include your website as a result and evaluate whether or not you are reaching your target audience. If you find your website is not appearing on search engine results pages for the intended keywords, you will have to take a look at your search engine optimisation practices and make the necessary changes. You will also want to make changes if your website is being served for keywords which are really not relevant for the keywords searched.