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According to a study, approximately 97% of customers research a local business before making a decision. If you own an enterprise, you can see how crucial it is to have an online presence.

Now, one of the platforms that you can market your venture on is Google+. It has a variety of features that help spread the word about your products or services. And one of the best ones you can take advantage of is Google+ Local.

What is this exactly and how can it help your enterprise?

The Basics

This comes with every account on the social networking platform. It is a way for you (and other businesses) to share photos, videos, and other useful information, such as physical address and contact number. On the customers end, they can post comments and pictures as well read reviews about your establishment.

The Functions

Google+ LocalIt is a tool that helps boost the visibility of your business

There is no doubt that social media plays a huge role in increasing your company’s visibility on the Internet. This is why it pays to include relevant keywords and phrases in your page to increase its chances of being indexed by Google. In addition, this is one of the major factors of good search engine optimisation (SEO) practices.

Moreover, you can boost the possibility of landing on top of results pages through the following:

  • Having your posts shared by users
  • Engaging with your followers
  • Having others link to your profile
  • Connecting with influential brands
    • Mentioning their name in a post
    • Leaving a comment on a post they shared
    • Starting a conversation with them

Now, if you need any assistance with these matters, you can always get in touch with a company that provides SEO in Australia and other parts of the world. With the help of specialists, you can make your efforts more productive.

It allows your customers to easily find you

Let’s face it, most people perform a search through Google. This means that having an account on their social networking site increases your chances of appearing on SERPs. The likelihood of your target users finding increases if you publish keyword-rich content.

It provides better interaction with your patrons

Since your Local page is integrated with your social page, you can easily communicate with your customers on one platform, which is Google+. Once you engage in a conversation with them, you can increase social signals, which are great factors in getting a good search result ranking.

It increases high-quality reviews

Google+ LocalA user needs to be logged in to post a review for your establishment. Through this, the chances of getting fictitious and malicious comments are minimised.

Final thoughts

Although Google+ Local has only been on the Web since May 2012, it is already an effective feature that many businesses are using to boost visibility. If you want to have an edge against your competitors or, at least, keep pace with the Internet’s constant advancement, take time to pour your efforts on it.

For those of you who have tried the service, what are your thoughts so far? Feel free to share these in the comments.

About the Author
Jonny Lis a Digital Marketing Specialist overseeing over 300 campaigns for Smart Traffic, a company that provides SEO services to help drive traffic and increase brand awareness for their clients.