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Social media is today’s new calling card with smarter twists for promoting business. With the evolving avenues in the world of social media, small businesses have a much better advantage and a larger scope in which to advertise and grow their businesses.

Social Media Prism Germany V2.0

Social Media Prism Germany V2.0—birgerking (Flickr.com)

Here are five reasons on why you should embrace social media for your business:

  1. It’s inexpensive. You do need an internet connection but popular sites on which to promote your business are free. On Facebook, you may create a separate business page on which to advertise your business. Create a twitter account and start a following by tweeting your business with a URL to your website attached. Create free videos using YouTube by offering interesting information that would attract viewers to your business.
  2. It’s the easiest way to be seen. Join like -minded groups in sites such as Linked In, where you can engage with others that have similar business interests. Start a business blog by using sites such as WordPress or Typepad. Talk about your business in an informal yet interesting way and try to post daily.
  3. It provides marketing data and customer feedback. By monitoring comments on business blogs, Facebook business pages and YouTube videos, you can gauge the interest level for your business and determine different methods to constantly improve the approach you are using in promoting your business.
  4. It’s the broadest reach in marketing. The online presence in social media provides the largest audience and biggest source of advertising available for any business.
  5. It’s simple and even fun to engage in. By daily engagement in as many social media sites possible, business promotion can now be conducted at a whole new level. By sharing thought provoking content via social media, it can be a delightful and creative way to welcome consumers to what it is you have to offer.

Social media is now an established platform and all the rage for small business promotion. It just makes sense to climb on board and take advantage as to what social media has to offer in order to grow your business.